At a distinguished official ceremony, the spouse of the Jordanian Ambassador in the Netherlands chose a handcrafted AYMF creation inspired by Irbid, Jordan’s beloved Bride of the North. The Jordanian sickle is sculpted into the silhouette as though it were the stem of a blooming white flower—a symbol of Irbid’s identity, of the bridal white

On November 22, 2025, Ola AlFares stepped into Fashion Trust Arabia wearing AYMF’s signature couture piece, “The Arab Dream”—a manifesto of heritage, identity, and elevated craftsmanship. Hand-embroidered over more than 400 hours , the design weaves together symbols from across the Arab world into one poetic narrative. Its sculpted silhouette carries a belt engraved “بلاد